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Founders.

Good people. Sharp minds. Better work.

Tariq Elmenstirly

Tariq Elmenstirly.

Sales & Strategy Director

  • Growth
  • Sales
  • Strategy
  • Table tennis champ

Tariq brings over 10 years of experience in sales, strategy and commercial growth. He combines commercial insight with a passion for wellbeing to help organisations supporting men’s health grow sustainably.

Yash Moustafa

Yash Moustafa.

Creative Director

  • Branding
  • UX/UI
  • Art direction
  • Problem-solver

Yash is a multidisciplinary designer working across branding, UX/UI, CRO and art direction. Their work spans complex B2B healthcare systems, from bookings to prescriptions, and many other industries.

Reece Groves

Reece Groves.

Strategy & Growth Director

  • Analytics
  • Growth
  • Automation

Reece has spent 15 years in marketing and analytics, at agencies and in-house across the UK and Ireland. He finds the proof behind a brand and turns it into marketing that men can trust.

Ivaylo Stoichkov

Ivaylo Stoichkov.

Technical Director

  • Systems
  • Performance
  • Privacy
  • Engineering

Ivaylo has led engineering teams of up to 50 people on platforms for brands like TK Maxx, and built his own software products. He builds fast, private, accessible platforms men can trust when seeking help.